Creating The City of Evil: Taking Avenged Sevenfold into The Metaverse.

Inside NABIYA’s creation process #1

The Avenged Sevenfold experience has been available on The Sandbox for a month. We hope you’ve had a great time playing it.

We want to take this opportunity to share with you the creation process with you. We were overwhelmed by the positive comments we had at the launch. Have a watch on the trailer right here:

A7X on The sandbox trailer

We started off around two major inspirations from the band. The art team came up with 2 distinctive zones on a 2X1 map.

The healing zone: a giant troglodyte skull adorned with its Native American headdress and overlooking the land. The Giant Skull became a landmark for the experience representing spirituality.

We started to terraform the Deathbat into the Giant Skull. The early tests are on the left below:

How to smooth out blocky effect: make a whole asset

The results being unsatisfactory for our standard, we switched to modelisation and made the Giant skull a whole asset (instead of terraforming it like in Minecraft). We loved pushing the technical limits to get this smoothness out of blocks. The challenge is to keep the creation within the optimal required number of facettes and polygons. Every builder out there would know the pain.

The hellish zone: a place of perdition in an insane and psychedelic Vegas. To this, we added some references to Terry Gilliam’s “Fear and Loathing in Las Vegas”, from which the band got inspirations for the iconic music video “Bat Country”.

The casino/club was made in a modular way to be unstructured. For the animated neon assets, we had to go back and forth between VoxEdit and GameMaker to test the “emissive colors” whose rendering was sometimes hazardous; until we found the right shade.

Between these two extremes, discover the ’’City of Evil’’ (eponymous title of the breakthrough album).

Several spots will allow fans to reach the Deathbat club Gallery in the city’s underground.

Fans will surely find a lot of references to the band’s imagery and story.

Not just a band

Five members claiming they have all been kicked out of Catholic school. The names of their band and guitarist coming straight out of the Bible :

Genesis 4:15, the chapter of the Bible in which the story of Cain and Abel takes place. : “Then the LORD said to him, “Not so! If anyone kills Cain, vengeance shall be taken on him sevenfold.”

That’s what Avenged Sevenfold is, a band made of shared values, never forgetting where they come from, keen on surprising right from the beginning of their journey.

We could talk about any of their amazing albums, since their talent started this amazing journey of pushing boundaries. We could talk about how even years before M. Shadows started singing, he already knew he was going to sing or how they won the best new artist VMA in 2006. But no one talks about their music better than they do or their fans do.

Instead, let’s talk about how they’ve always been ahead of their time, when it comes to making their community the center of their project. And how being ahead of their time meant using technology to push boundaries.

Deathbats : Bats away to strengthen ties with the community

In December 2021, A7X’s NFT collection ‘’The Deathbats’’, 10,000 tokens inspired by the band’s logo, It’s a PFP (Profile Picture) collection, with various traits and rarities, aiming to reward their community members with some A7X collectibles, but also to help them make their first steps in the web3.

“We want our fans to understand that we know we can sell out our collection to flippers — we don’t want that. We want our fans to get it first, get them educated on [NFTs], get them into the space. (M. Shadows in an interview for NFT now )”

If you had the chance to mint a unique NFT (or buy one afterwards on the secondary market) you would give yourself perks that any fan of such a huge band would dream of — A golfing round with M. Shadows, guitar lessons with Synyster Gates, or special VIP treatment at live concerts.

Technology at the service of the fans, means being band ahead of its time. Community is key in web3 and the metaverse, saying yes to the band’s project and makin g it’s vision come to life was an instant no-brainer.

💀 Welcome aboard A7X fans 💀

NABIYA’s Team.

NABIYA is a creative studio developing games and immersive experiences on open metaverses. NABIYA is currently in the process of developing its game title Elements. The studio also builds outstanding experiences for selected clients such as : World of Women, Avenged Sevenfold, Cyberkongz, Dogami, Spells of Genesis.



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Creating games and building ambitious architectural projects on the decentralized metaverse. Currently working on our title ELEMENTS for The Sandbox.